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M.I.C.E. Image Credit: Victorgrigas / Wikipedia / CC-BY-SA 3.0


The term "MICE" is for Meetings, Incentives, Conferences and Exhibitions. Largely it refers to a very specialized niche of group tourism dedicated to planning, booking and facilitating conferences, seminars and other events. Holiday Merchants specialization is to manage this segment. We are expert MICE handlers. MICE is also referred to as the meetings or events industry, MICE travel involves a number of components. They include large planning, from simple registration to a full corporate meeting planners; meetings and convention departments of hotels, from conference centers or cruise ships meetings; Each requires food and beverage managers or management ; Holiday merchants works closely with the logistics firms; private tour operators and transfer companies are part of this segment and we have excellent contacts.

From a small event to a large conference ,from a niche board room meet to large convention, from small get together to full scale wedding planning, from offbeat destination to open house events at outdoor locations, we can manage all type and from small group to large numbers participation.

India also attracts international events and exhibitions and conferences, we have this expertise.